Business translation services can open up a tremendous amount of opportunities for firms that want to sell their goods and services overseas. To illustrate that, we’re going to bring you a few fascinating facts about business translation that serve to highlight and quantify the opportunities that exist.
For example, did you know that there are only 11 languages that account for more than one percent of all the content online? This means that if you just translated your product and service information into just those 11 languages, you could reach over 75 percent of the internet users around the world. That equates to more than 3.4 billion potential new customers!
Sound enticing? Then read on for a few more fascinating facts about business translation.
1. Just 1.8 percent of online content is written in Chinese
Linguistically speaking, the Chinese are massively underserved when it comes to online content. China has the second-highest number of internet users and there are nearly a billion Chinese speakers around the world, yet just 1.8 percent of online content is written in Chinese. Given the native language bias of online shoppers, with 76 percent of consumers wanting to buy products in their native language, it’s clear that translating your content into Chinese could deliver extremely attractive returns.
2. The web is predominantly English-first, but other languages are gaining ground
Around 60 percent of all the websites in existence are written in English, which reinforces the fact that the web is predominantly English-first. However, the dominance of the English language is on the slide, with several other languages gaining ground. The next most common language online is Russian, accounting for 8.6 percent of all websites, while 4 percent and 3.2 percent of websites are written in Spanish and Turkish, respectively.
There’s also a big disconnect between some of the world’s most commonly spoken languages and their presence online. Chinese, Bengali and Punjabi are three of the world’s 10 most commonly spoken languages, spoken by more than 1.2 billion people, yet they’re still relatively scarce online.
3. Arabic is the fastest-growing language online
There are already around 300 million native Arabic speakers, with many of those living across the Western world. In fact, Arabic is the fastest-growing language in the US and online. From 2000-2020, the number of Arabic-speaking internet users grew by 9,348 percent, bringing the number to 237 million. The combined gross domestic product of the Arab-speaking world is £2 trillion, giving you some idea of just how lucrative a market it could be.
4. 57 percent of online shoppers make purchases from overseas retailers
Research from Shopify has found that 57 percent of online shoppers make purchases from overseas retailers. However, there are some important caveats to that. Consumers who buy from foreign websites still want to be able to read product reviews, watch videos and read information written in their language. Many also want to be able to purchase products online in their currency.
Business translation represents a tremendous opportunity
The growth of the multilingual web and the scarcity of some of the world’s most spoken languages online represents a fantastic opportunity for businesses that take the time to do it right. At Linguistica International, our mother tongue linguists are ready to help you get your business online in the languages your customers speak.
Call 02392 987 765 or email firstname.lastname@example.org to discuss your business translation goals with our team.