Are you looking for simple ways to supercharge your business in 2020? Well, few strategies are easier to implement or more cost-effective than creating multilingual referral programmes.
Referral programmes are very simple processes that you put in place to encourage and reward your customers for recommending your products or services to other prospective customers. Word-of-mouth referrals can be a hugely powerful tool for businesses of every kind. Multiple studies have shown that they are not only more trusted by consumers, but they also tend to generate higher profit margins than sales made through other means.
So, if you sell to customers overseas, a very simple way to boost your international sales is to make your current referral programme available in their mother tongue.
The importance of having a referral programme
No matter how confident you are in the quality of your products or your outstanding customer service, you should never take it for granted that your customers will recommend you. Research shows that although customers feel inclined to make a referral, they often don’t get around to doing so. In fact, although 83 percent of satisfied customers say that they would be happy to refer a friend, less than a third actually do. That’s why you need to give them a little nudge in the right direction.
If you don’t already have a referral programme in place, the good news is that there are plenty of tools on the market that will help you create a formalised and automated referral programme for your business. However, the bad news is that very few of these tools allow you to create and manage multilingual referral programmes, so we’re here to give you a little help.
How to create successful multilingual referral programmes
Whatever country your overseas customers are from, you must take them through the entire referral journey in their language, otherwise they’ll decide that their efforts are not worth the reward. The person they make the recommendation to is also likely to speak the same language, so the referral path must take them to content that has been translated and localised specifically for them.
To increase the success of your multilingual referral programme, you should adhere to the EAST framework, which is often used by policymakers to encourage the public to adhere to certain behaviours. You should make it Easy, Attractive, Social and Timely for users to make a referral by following these simple steps:
- Easy – Give your customers an easy way to make referrals to your business. Place a ‘share’ button at the end of your payment process and offer discounts that customers can share with their friends that are available with a single button.
- Attractive – Giving customers the right incentive can make a big difference to your referral rates. Some businesses offer discounts to customers who successfully recommend products to their friends, while others provide service upgrades and even cash rewards.
- Social – Social validation is enough of a reward in itself for some customers, particularly in highly collectivist cultures such as China. Giving customers easy ways to recommend products to their friends on social channels is a cost-effective way to market your business to hundreds of potential new customers.
- Timely – When is the best time to ask a customer to recommend your business? Success rates tend to be highest not immediately after purchase but at a later date, once customers have had time to use your products and form their opinions.
Capturing customer referrals is not rocket science. By creating a simple referral programme that’s delivered at the right time and in the customer’s native language, you can greatly increase your sales.
How we can help
At Linguistica International, we can help you translate and transcreate your referral programmes to get your customers talking, wherever they are. To find out more, please call 02392 987 765 or email email@example.com today.